Premium Content:

UK charity Mermaids release powerful ad supporting trans kids

UK charity Mermaids, which supports transgender youth, has released a powerful new commercial that highlights the effects of continual negative media coverage and social commentary about young people who are transgender.

- Advertisement -

The clip sees a young girl struggling to be heard over a barrage of negative media reports. The United Kingdom, like Australia, has seen an onslaught of negative reports about transgender youth and the doctors who provide medical services.

The charity recently highlighted that many reports appearing in the UK press were based on rumour and not backed up by scientific studies. Mermaids said the media needed to do a better job in covering transgender issues accurately and without bias.

“We do know that our service users are being regularly demonised in the national press by a small number of people who seem intent on ruthlessly attacking defenceless children and encouraging their cis’ classmates to mock, isolate and ridicule them. We say: shame on you. The newspapers, the journalists and the “equality campaigners”, who seem determined to injure and cow every transgender person in the country, regardless of their age or vulnerability.

“As we wait for an IPSO review of reporting on transgender issues over the last decade, we ask for nothing more from our press than equality of coverage on this vital and complex issue. Not to be approached at the 11th hour for a one-line comment at the end of a 1,000-word article founded on rumour, prejudice and division. Not to answer to factual inaccuracies. Not to be equated to groups fuelled by hate.
“We beg journos to spend 5 minutes looking into their sources, asking objectively what their motives & who their backers might be. We ask them to read scientific papers and look at respected international studies. We ask them to meet our service users to help them understand.” the charity said in a statement.

Take a look at their commercial. 

OIP Staff


Latest

Perth Queer Film Festival shares exciting 10th anniversary program

The festival has just revealed one massive program from its 10th outing.

On This Gay Day | Activist Mark Ashton died in 1987

Mark Ashton's advocacy was captured in the film 'Pride'.

PHOTOS | PrideFEST Parade 2025 full of love and light

Pride WA’s Pride Parade filled Northbridge with rainbows last November.

Join the celebrations with ABC’s live Mardi Gras broadcast

Everyone is invited to join in the revelry of the 2026 Sydney Gay and Lesbian Mardi Gras Parade with ABC on Saturday, 28 February.

Newsletter

Don't miss

Perth Queer Film Festival shares exciting 10th anniversary program

The festival has just revealed one massive program from its 10th outing.

On This Gay Day | Activist Mark Ashton died in 1987

Mark Ashton's advocacy was captured in the film 'Pride'.

PHOTOS | PrideFEST Parade 2025 full of love and light

Pride WA’s Pride Parade filled Northbridge with rainbows last November.

Join the celebrations with ABC’s live Mardi Gras broadcast

Everyone is invited to join in the revelry of the 2026 Sydney Gay and Lesbian Mardi Gras Parade with ABC on Saturday, 28 February.

Catch queer short film ‘Friend of Dorothy’ at Flickerfest

Celebrating 35 years in 2026, international short film festival Flickerfest is set to return with another illuminating program.

Perth Queer Film Festival shares exciting 10th anniversary program

The festival has just revealed one massive program from its 10th outing.

On This Gay Day | Activist Mark Ashton died in 1987

Mark Ashton's advocacy was captured in the film 'Pride'.

PHOTOS | PrideFEST Parade 2025 full of love and light

Pride WA’s Pride Parade filled Northbridge with rainbows last November.