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Avicii's inventive interactive Instagram

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EDM artist Avicii has launched an interactive story on Instagram to promote his new album.

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The story allows you to click on particular panels and then make choices about where you’d like the story to head, it’s a Choose Your Own Adventure for the modern age.

Eventually you’ll end up in different places that let you hear a preview of tracks from the musicians new album.

‘Stories’, Avicii’s second record, was released on October 2nd and has been getting positive reviews. Avicii’s first album ‘True’, which came out in 2013, features a swag of hit songs including ‘Wake Me Up’ ‘Wake Me Up’ and ‘You Make Me’.

Head to Instagram to play the story.

 

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