Déjà Vu is the first single from Irish artist Soak’s upcoming album Grim Town. Soak is the performance moniker for 22 year old Bridie Monds-Watson who creates very luscious dream pop.
The video for Soak’s latest offering is directed by Brother Willis, whose credits include recent videos for Parquet Courts and Beirut. He describes the Déjà Vu video as “a looping, nonsensical, Lynchian dream,” and explains further that his goal “was to make a disconnected and confusing performance video, one that recasts Bridie as both performer, then observer, and back and forth in dreamlike messiness.
“I have a bit of an obsession with vintage TV talk show musical performances and tend to have lots of ‘work’ dreams. Familiarly confusing dream structure and absurdity that vaguely resembles a film set. So that’s the starting point here: a dream talk show performance – ambiguous and confusing.”
Soak’s second album Grim Town, follows the success of Bridie’s multi-prize-winning 2015 debut album Before We Forgot How To Dream.
Its central premise Bridie says is “a dystopia that I’ve created in my brain: me on the inside, processed into a pretend location. The way I could wrap my head around a lot of what I was going through was to make it feel like something quite physical and real. Once I had the idea of the album being an actual location, exploring the dynamics of this town and what it would look or sound like felt like the right way to give my mental state a personality.”
OUTinPerth has listened to the new album ahead of its 26th April release, and can confirm it’s a quality offering of brilliant songs.
Check out the video for Déjà Vu.
OIP Staff
