Doritos have revealed a new range of rainbow coloured corn chips in support of the LGBT community ahead of the company’s sponsored Pride events in Dallas this weekend.
Doritos Rainbows (featuring purple, blue, green, orange and red chips) can be obtained by donating at least $10USD to the It Gets Better Project via Doritos.
Frito Lay CMO, Ram Krishnan, says the chips “show our commitment toward equal rights for the LGBT community and celebrate humanity without exception.”
It Gets Better is an international initiative which aims to support LGBTIQ teens suffering at the whims of bullies and aggressors by sharing the stories of LGBT community members who have come through the other side.
Doritos Rainbows are currently working on packaging which features celebrities who support the LGBT community and the It Gets Better Project.
